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Web Survey Bibliography

Title Impact of measurement periods on website rankings and traffic estimation: a user-centric approach
Year 2000
Access date 16.06.2004
Abstract

Impact of measurement periods on website rankings is investigated using the data collected by a user-centric method. Their impact on the estimation of website traffic is also investigated. The findings indicate that site reach increases by approximately 71% from one day to one week and one week to four weeks, and site frequency increases by 55% from one week to one month. Site rankings are found affected not by the length of measurement periods but by the sorting criterion.

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Year of publication2000
Bibliographic typeJournal article
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Web survey bibliography - 2000 (46)